ACCOLADES & INTERVIEWS
WEBBYS
Hatch Show
Creative Media Awards
IAB Awards
AWWWards
32 under 32
Stanley Awards
Clio Awards
Hashtag Sports Awards
I'm a California based creative executive with two decades of experience leading work across everything from traditional advertising to branding to boundary pushing experiential work. My mission is to empower teams to create smart, strategic and beautiful experiences for brands that change the way people engage with them. I have a deep passion for new technology and human storytelling and the magic that happens when you combine the two.
I care deeply about how work gets made, not just what gets shipped. Great creative leadership is not about control, but about trust, alignment, and direction. My approach is to lead with empathy and high standards, balancing creative ambition with practical execution.
I also believe that strong ideas do not happen in isolation. They come from systems designed to support them, and from cultures where innovation is embedded across teams, tools, and ways of working. I work comfortably across disciplines, translating between strategy, design, technology, and business.
My focus is on building systems, teams, and cultures that support strong work and allow creativity to scale. Sometimes that looks like bringing together all the parts of an NHL organization to rebrand and win awards while growing the fandom. Other times it looks like building a nimble marketing team for a groundbreaking software platform as the go to market in multiple countries. The through line is highly complex problems that need compelling creative with a clear message and that’s where I do my best work.
When I'm not making things at work you'll find me find me making things that come from a camera or the oven. Failing that I'll be strapped to a snowboard on a mountain somewhere.